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Naithon Beach in Sa Khu is, quite simply, the most pleasant and peaceful beach on Phuket island. There is little hustle. People are generally friendly and the pace is slow.
Naithon Beach is what the rest of Phuket could look like if the development had been more thoughtful. There is a single street facing the beach. There is white sand (pleasantly squeaky). There are restaurants and there are hotels. In fact there is everything there to serve your needs unless you want lots of noise, booming nightlife and gridlocked traffic.
Naithon has a slightly ‘lost valley’ feel to it surrounded as it is by very steep hills. All approaches to the beach are beautiful giving you a taste of unspoiled jungle, working rubber plantations and, if approaching from the south, some spectacular views from rocky promontories.